My journey with flowers started as a child. My Dad and his mum (my grandmother) have always valued the beauty of nature, and encouraged me to value it too. Fast forward a few years, I was a couple of years out of high school and friends had started asking me to do their wedding flowers. I fell in love with it, and decided I was going to make it my career - so I quit university and got my Certificate III in Floristry in 2017 - and I haven't looked back! Since 2017, Gwen Floral Co has bloomed (get it?) and I now have a small but mighty team of assistants who help me with the floral magic.
Our aesthetic is romantic, textural and garden-inspired. We take pride in sourcing the perfect elements to make your florals as personal and unique as possible, only ever selecting the highest quality product. We have an incredibly high standard for everything we create; from the large installations down to the little intricate details in a buttonhole.
I'm inspired by all things romantic and organic, and I delight in using a variety of tones, textures, colours and shapes that nature offers. My desire is to honour the beautiful Creator of these elements, and allow the selection and placement of each flower to reflect divine beauty and grace.
This business is named in honour of my beautiful grandmother, Gwen, who has now passed into eternal glory. She was a florist, painter, gardener, wife and mother, but most of all it was her kind and gentle heart that inspired me. She always nurtured my creative endeavours, from little crafts, seashell collecting, piano-playing, and in her final days, flowers. I pray I honour her creative, kind, gracious and gently legacy through my business.
Since 2017, Gwen Floral Co has quickly bloomed (get it?), and I now have a small but mighty team of talented assistant designers who help with the floral magic.
You can guarantee I'll have a cuppa nearby, whether I'm flowering or doing admin. But if you asked me to pick between tea and coffee, I couldn't tell you! I love both equally!
I always dreamed of helping creative business owners but felt so fearful to start. When COVID hit in 2020, I started my personal brand + online coaching business! I have a Podcast called 'The Imperfect Pursuit'.
I'm married to the best husband, Dave. And we have two little doggos. They are miniature labradoodles!
"She was there every step of the way to help with ideas and advice on every aspect. Her response time was prompt and she was highly professional and laid back to deal with. My floral design process was made super simple by having her there to help and her knowledge on all things flowers was incredible. I had some ideas of what I wanted in terms of colour scheme and design and she was able to bring that to life beautifully. My bouquets were so incredibly beautiful, as were my pillars. Her styling for my ceiling florals and tables just brought the room together perfectly and gave the perfect feel for the wedding we dreamed of. I could not recommend her more."
— Lee & Dave
"From the beginning Sarah was beyond amazing and it will seriously blow your mind at how much talent this beautiful women has. I had this picture in my head of exactly what I wanted and no florist I spoke to was understanding what I was saying. Sarah on the other hand knew and she created the most beautiful flowers I could have ever dreamed of - they were everything I ever wanted. Thank you for everything and for making our whole wedding such a smooth process!"
— Kacie & Mitch
"Thank you Sarah for making my floral dreams come true! Sarah is so talented, easy to talk to and was incredible in helping me decide on what I wanted. I had a hard time trying to decide on themes as I loved everything but Sarah was so good at listening and helped me bring my vision to life. We absolutely loved our flowers and I cannot recommend Sarah from Gwen Floral Co enough."
— Megan & Todd
"Wow. Absolutely amazing. Sarah made my dreams come true! She was so patient and accommodating throughout the whole process. She always checked in just to see how the planning was going and how I was doing. I am so impressed. She is extremely professional and does an amazing job. I still obsess over my flowers today!!"
— Kaliah & Jacob
"From our first email she was so helpful and friendly; she created a mood-board and gave amazing recommendations without being pushy at all. The flowers on the day were beyond spectacular. From the gorgeous bouquets and buttonholes to the table arrangements and hanging installs; it was a dream. Throughout the process Sarah made me feel relaxed, always replied in a timely fashion and was happy to discuss all things wedding with me, not just flowers. My husband and I really appreciated her part in our big day. Highly recommend Sarah; not only an amazing florist but a beautiful person."
— Jessica & Ben
"Sarah did our florals for our wedding day and it was the best decision we made. I had been eyeing off Sarah's work for a while, because her work is so dreamy and whimsical. But the end result was even better than I could have imagined. Sarah is super quick with her communication. She put together a beautiful inspiration/mood board and just totally got my vision. She is efficient, experienced, sweet as pie a delight to work with. I can't recommend her highly enough."
— Emma & Kevin
"Sarah is downright incredible. She did our floristry for our wedding and it was more than I had imagined! I wouldn't even be able to tally up the hours of Pinterest boarding we created between us after my minimal direction so she could ensure she was creating something I loved and she absolutely killed it. I had sooo many comments on the floristry. I would HIGHLY recommend her. She is a real talent. Thanks again Sarah!"
— Kim & Ty
We are available for interstate and international travel. Unique minimum spends apply.
ANYTHING WITH BLUSH. BUT WE LOOOVE TO WORK WITH UNIQUE COLOUR PALETTES TOO!
HAND-DYED SILK RIBBONS
breathtaking CEREMONY FLORALS, GLORIOUS BRIDAL BOUQUETS AND LUSH CENTREPIECES!
(AND OTHER DAINTY SPRING FLOWERS!)
italian food & a rom com
strong cup of tea
italian food & a rom com
strong cup of tea
AS SEEN IN
The complete checklist of ALL of the floral designs you can consider for your big day!