everything you need to know 

The Wedding Floral Experience

We value communication and professionalism, whilst keeping things fun, personal & engaging for our couples. Our clients feel at ease knowing that we will create something incredible for their wedding, trusting in our experience, knowledge and creativity. 

We can't wait to meet you and talk about how we can work together to create something magical.

I'm the face, the hands, and the heart behind Gwen Floral Co. I created Gwen Floral Co in 2017 when my love for weddings, flowers and people combined.

I'm an avid lover of all things beautiful, romantic and unique. My team and I love to create organic, unstructured & wildly romantic floral designs for events in Brisbane, Sunshine Coast, Toowoomba, Scenic Rim & Gold Coast.

FLORAL DESIGNER FOR LOVED UP EVENTS

Sarah

hello there! i'm

We design artful, romantic and sophisticated floral designs for refined weddings and events in Brisbane, Sunshine Coast, Toowoomba, Scenic Rim, Gold Coast and Northern NSW.

We believe flowers are one of the best ways to bring life and beauty to a celebration, and we specialise in dreaming up one-of-a-kind designs that will beautifully elevate the atmosphere of your wedding day.

Even if you have no idea what you have in mind for your florals, we will help to uncover your vision for your big day. We are happy to grab a cuppa, scroll through inspiration with you and unpack all of the details.

We love using various blooms, textures and tones that nature offers, and incorporating lots of depth and dimension to create organic and whimsical designs. Also, big ruffly blooms have our hearts.

We  believe the bridal bouquet is so much more than a 'bunch of flowers' - it is a thoughtfully and carefully designed piece of art that will feature in the majority of your photos and will be held in front of that fancy dress of yours! It's important to us that your bouquet is PERFECT.

We love to design breathtaking floral backdrops for ceremonies! The ceremony is such an important part of your wedding day and trust us, there will be a LOT of photos taken of the ceremony. 

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The day is here! You don't have to worry about a single thing - our team has it all covered! Depending on the timing and logistics, we'll usually deliver the bridal party flowers on our way to your venue/s. If you're having reception installations, these are usually done before we execute ceremony florals to give your stylists time to reset the reception. If you aren't having installations, we will typically design the arbour/ceremony flowers before placing any centrepieces and candles for your reception. We like to have the ceremony complete 1 hour before your ceremony start time so that everything is ready before guests start arriving.

the big day!

finalise details

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Two months before the big day is when we will usually start finalising all of the details including final quantities of items and any last minute adjustments. We require the final invoice to be paid 28 days prior to the wedding so that we can pre-order your beautiful blooms.

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Once you are all locked in, we are just an email away if you have any questions or ideas. For any significant changes (i.e changing the overall concept, changing the ceremony florals etc.) please get in touch so we can make plans accordingly. For full-service clients we offer 2x complimentary 60 minute design consultations prior to the wedding if desired. We recommend consultations are scheduled between 3-9 months before the wedding (not too early, not too late!).

we're here to help

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So you like what you see? Fill out the enquiry form and we would love to chat. Initial discussions are usually done via email or a phone call. There is a little bit of information that we'll need from you in order to put an investment estimate together, which we can run through with you once you enquire. To secure our services, we'll require a 25% non-refundable booking fee and signed client agreement.

the wedding experience

step by step, here's what to expect

get in touch!

Our style is artful, romantic and sophisticated. We love creating floral concepts that are unique and modern yet timeless and refined.

We love using various blooms, textures and tones that nature offers, and incorporating lots of depth and dimension to create organic and whimsical designs. Also, big ruffly blooms have our hearts.

We  believe the bridal bouquet is so much more than a 'bunch of flowers' - it is a thoughtfully and carefully designed piece of art that will feature in the majority of your photos and will be held in front of that fancy dress of yours! It's important to us that your bouquet is PERFECT.

We love to design breathtaking floral backdrops for ceremonies! The ceremony is such an important part of your wedding day and trust us, there will be a LOT of photos taken of the ceremony. 

We believe a unique design does not come from already produced work. We love referring to inspiration, but we think your wedding should look and feel like you. We pride ourselves on creating one-of-a-kind designs that will perfectly fulfil your unique vision.

our approach to floral design

our style

FULL SERVICE WEDDING FLORAL DESIGN:

enquire ABOUT YOUR DATE!

Our couples typically invest between $3-8k.
All weddings are unique so please contact us for a custom quote.

from $2,500

investment

We offer full-service floral design - a completely customised floral plan for each and every client, perfect for couples who are wanting their flowers to be unique & tailored to their own vision and location. We go to great lengths to source the perfect elements to complete your desired vision and the final product is a truly unique fit to each individual couple. 

Full Service Floral Design requires a $2500 minimum investment to ensure the highest quality floral product, a boutique finish and wonderfully talented staff to execute your special day. This service includes:


all florals desired for both ceremony + reception

unlimited email correspondence and 2x free 1hr consultations

visual mood board

delivery of florals + on-site set up




includes:

ready to plan your dream florals?

We can't wait to hear about your vision for your wedding day. Fill out our contact form and we will be in touch soon.

Let's chat!

CONTACT

"She was there every step of the way to help with ideas and advice on every aspect. Her response time was prompt and she was highly professional and laid back to deal with. My floral design process was made super simple by having her there to help and her knowledge on all things flowers was incredible. I had some ideas of what I wanted in terms of colour scheme and design and she was able to bring that to life beautifully. My bouquets were so incredibly beautiful, as were my pillars. Her styling for my ceiling florals and tables just brought the room together perfectly and gave the perfect feel for the wedding we dreamed of. I could not recommend her more."
—  Lee & Dave

"We can not thank Sarah enough for her amazing job on our wedding florals!"

"From the beginning Sarah was beyond amazing and it will seriously blow your mind at how much talent this beautiful women has. I had this picture in my head of exactly what I wanted and no florist I spoke to was understanding what I was saying. Sarah on the other hand knew and she created the most beautiful flowers I could have ever dreamed of - they were everything I ever wanted. Thank you for everything and for making our whole wedding such a smooth process!"

—  Kacie & Mitch

"Sarah and created the most beautiful flowers I could have ever dreamed of!"

"Thank you Sarah for making my floral dreams come true! Sarah is so talented, easy to talk to and was incredible in helping me decide on what I wanted. I had a hard time trying to decide on themes as I loved everything but Sarah was so good at listening and helped me bring my vision to life. We absolutely loved our flowers and I cannot recommend Sarah from Gwen Floral Co enough."

 — Megan & Todd

"Thank you Sarah for making my floral dreams come true!"

"Wow. Absolutely amazing. Sarah made my dreams come true! She was so patient and accommodating throughout the whole process. She always checked in just to see how the planning was going and how I was doing. I am so impressed. She is extremely professional and does an amazing job. I still obsess over my flowers today!!"

—  Kaliah & Jacob

"Wow. Absolutely amazing. Sarah made my dreams come true!"

"From our first email she was so helpful and friendly; she created a mood-board and gave amazing recommendations without being pushy at all. The flowers on the day were beyond spectacular. From the gorgeous bouquets and buttonholes to the table arrangements and hanging installs; it was a dream. Throughout the process Sarah made me feel relaxed, always replied in a timely fashion and was happy to discuss all things wedding with me, not just flowers. My husband and I really appreciated her part in our big day. Highly recommend Sarah; not only an amazing florist but a beautiful person."

—  Jessica & Ben

"Where do I even start with Sarah & my experience with Gwen Floral Co!"

"Sarah did our florals for our wedding day and it was the best decision we made. I had been eyeing off Sarah's work for a while, because her work is so dreamy and whimsical. But the end result was even better than I could have imagined. Sarah is super quick with her communication. She put together a beautiful inspiration/mood board and just totally got my vision. She is efficient, experienced, sweet as pie a delight to work with. I can't recommend her highly enough."

—  Emma & Kevin

"If you are looking for a florist, stop looking! Lock this girl in today because she is a dream!"

"Sarah is downright incredible. She did our floristry for our wedding and it was more than I had imagined! I wouldn't even be able to tally up the hours of Pinterest boarding we created between us after my minimal direction so she could ensure she was creating something I loved and she absolutely killed it. I had sooo many comments on the floristry. I would HIGHLY recommend her. She is a real talent. Thanks again Sarah!"

— Kim & Ty

"Sarah is downright incredible... it was more than I had imagined!"

kudos

There are many factors that go into the delivery + set up fee, such as the location (distance and time of travel required), the number of delivery locations, whether we need to hire a larger vehicle, the amount of staff required to execute the job within the strict timeframe, and whether we need to wait at a location to transfer any ceremony items to the reception. Although we do our best to provide an estimate figure at the time of quoting, it generally cannot be confirmed until a bit closer to the wedding when all of those details can be finalised, but we suggest you allow approximately 10-15% of your flower total for the delivery + set up fee.


How do you charge for delivery + set up?

The amount you invest in your wedding flowers really does depend on your requirements, complexity of style, seasonal availability, location of venues etc. You might have come across wedding blogs suggesting a certain percentage of your total wedding budget being allocated to the florals. This will differ per couple, but for a super vague ballpark, you could budget around 8-15% as a guideline. On average, our clients typically invest $3000-$8,000.


how much should i budget for wedding flowers?

We do not offer standard packages. We take pride in creating high quality, unique floral concepts. Because no two weddings are the same, we custom price each wedding. Some florists may offer lower priced package options, however in these instances you generally don't have as much say in the floral ingredients or style.

do you do wedding packages?

As each wedding, event and arrangement is individual and unique, we custom price each order individually based on season availability, flower types and aesthetic. Our full service floral design starts at $2500. We would love to chat to you about your special day, so please drop us a line at our contact page


what is the pricing structure?

Yes! I have a personal brand offering coaching and resources for floral designers and other creatives. I also have a Podcast called The Imperfect Pursuit! You can click here or head straight to my personal brand website for more information.

Do you offer consulting for other florists or creatives?

While we specialise in full-service wedding floral design, we occasionally can assist with elopements or small orders. This will depend on the date and our availability, so please get in touch if you have any questions.

do you do elopements/small orders?

We’d suggest getting in touch as soon as you have a date and a venue. For dates in peak periods, we can receive enquiries up to 18 months ahead, and as we don’t hold dates until a booking is made and booking fee is paid, it’s best to book early to avoid disappointment. We can make changes to your quote any time from booking up to 4 weeks before your wedding. Please note: for enquiries for events more than 12 months in advance, we are only able to provide an estimate. Although we endeavour to avoid drastic price changes, we aren't able to guarantee prices until 12 months or less until the event. In this situation, we'd recommend you allocate an extra 15% for potential price increases.


HOW FAR IN ADVANCE DO I NEED TO BOOK YOU FOR MY WEDDING?

No, we are home-based. Keeping it real, we work from our less-than-fancy garage. We specialise in weddings only and don't offer retail flowers, unless they have been pre-ordered.

do you have a shop front?

frequently asked questions

We can offer basic styling. We have a small but intentional collection of hire items such as candles and candlesticks, table runners, arbour draping and various vessels. We have connections with various hire companies so are happy to help coordinate the styling for you. The fee will depend on your requirements.

DO YOU OFFER STYLING?